Santa’s Flight Academy Returns to 12 Taubman Centers


Technology and holiday spirit come together to create an interactive holiday experience

BLOOMFIELD HILLS, Mich.--(BUSINESS WIRE)-- Santa’s Flight Academy, an immersive Santa experience for kids and kids at heart, is returning to 12 Taubman shopping centers this holiday season (locations and dates are listed below).

This press release features multimedia. View the full release here:

Santa’s Flight Academy (Photo: Business Wire)

Santa’s Flight Academy (Photo: Business Wire)

The 3,000 sq. ft. Santa’s Flight Academy experience is a personalized holiday adventure. Each visiting cadet receives a flight crew badge then, as an elite member of Santa’s flight crew, is fitted with a virtual flight suit. From there, the cadet partners with a helpful elf to inspect and power Santa’s 22 ft. tall sleigh using a series of interactive stations. The visit culminates with a snowfall dance party and, of course, time with Santa.

“There’s nothing in the industry like Santa’s Flight Academy,” said William Taubman, the company’s chief operating officer. “In blending technology and holiday spirit in such a heartwarming way, we have created a special new holiday tradition.”

Santa’s Flight Academy is free to the public, but a variety of optional photo packages are available for purchase (each includes a complimentary Lovepop card). To expedite the experience during the busy holiday season, customers are encouraged to create their flight crew badges on the center’s website in advance of arrival, or through the mobile app. In certain centers (see below), guests can reserve a specific visit time in advance by purchasing a Santa’s Express Lane pass online.

Santa’s Flight Academy will be available exclusively at the following shopping centers:


Express Lane pass available for purchase online


Express Lane pass available for purchase online


  • Westfarms (Hartford)
  • Thursday, November 7, 2019 through Tuesday, December 24.

Express Lane pass available for purchase online


  • Dolphin Mall (Miami)
  • Thursday, November 7, 2019 through Tuesday, December 24.

Express Lane pass available for purchase online for Tampa and Sarasota centers only


  • Twelve Oaks Mall (Novi)
  • Thursday, November 7, 2019 through Tuesday, December 24.

Express Lane pass available for purchase online for both locations

New Jersey

Express Lane pass available for purchase online

Puerto Rico


Express Lane pass available for purchase online


  • Fair Oaks Mall (Fairfax)
  • Thursday, November 7, 2019 through Tuesday, December 24.

Express Lane pass available for purchase online

For more information about a specific location, please visit the participating center’s website.

About Taubman

Taubman Centers is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 26 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Founded in 1950, Taubman is headquartered in Bloomfield Hills, Mich. Taubman Asia, founded in 2005, is headquartered in Hong Kong.

For ease of use, references in this press release to “Taubman Centers,”, “we”, “us”, “our”, “company,” “Taubman” or an operating platform mean Taubman Centers, Inc. and/or one or more of a number of separate, affiliated entities. Business is actually conducted by an affiliated entity rather than Taubman Centers, Inc. itself or the named operating platform.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements reflect management's current views with respect to future events and financial performance. Forward-looking statements can be identified by words such as “will”, “may”, “could”, “expect”, “anticipate”, “believes”, “intends”, “should”, “plans”, “estimates”, “approximate”, “guidance” and similar expressions in this press release that predict or indicate future events and trends and that do not report historical matters. The forward-looking statements included in this release are made as of the date hereof. Except as required by law, the company assumes no obligation to update these forward-looking statements, even if new information becomes available in the future. Actual results may differ materially from those expected because of various risks and uncertainties, including that the conditions to one or more transaction closings may not be satisfied, the occurrence of any event, change or other circumstances that could give rise to the delay or termination of the transactions, general economic conditions, and other factors. Such factors include, but are not limited to: changes in market rental rates; unscheduled closings or bankruptcies of tenants; relationships with anchor tenants; trends in the retail industry; challenges with department stores; changes in consumer shopping behavior; the liquidity of real estate investments; the company’s ability to comply with debt covenants; the availability and terms of financings; changes in market rates of interest and foreign exchange rates for foreign currencies; changes in value of investments in foreign entities; the ability to hedge interest rate and currency risk; risks related to acquiring, developing, expanding, leasing and managing properties; competitors gaining economies of scale through M&A and consolidation activity; changes in value of investments in foreign entities; risks related to joint venture properties; insurance costs and coverage; security breaches that could impact the company’s information technology, infrastructure or personal data; costs associated with response to technology breaches; the loss of key management personnel; shareholder activism costs and related diversion of management time; terrorist activities; maintaining the company’s status as a real estate investment trust; changes in the laws of states, localities, and foreign jurisdictions that may increase taxes on the company’s operations; and changes in global, national, regional and/or local economic and geopolitical climates.

You should review the company's filings with the Securities and Exchange Commission, including “Risk Factors” in its most recent Annual Report on Form 10-K and subsequent quarterly reports, for a discussion of such risks and uncertainties.

Maria Mainville, Taubman, Director, Strategic Communications, 248-258-7469

Source: Taubman Centers, Inc.

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