Santa’s Flight Academy Returning to 12 Taubman Shopping Centers


State-of-the-art, immersive technology allows children to join Santa’s Flight Crew

BLOOMFIELD HILLS, Mich.--(BUSINESS WIRE)-- Santa’s Flight Academy, a one-of-a-kind, immersive holiday experience that culminates with a special visit with Santa, will return to 12 Taubman (NYSE: TCO) shopping centers from November 8 through December 24.

“Visiting Santa at the mall has been a yearly tradition for generations of families,” said Taubman’s Chief Operating Officer William Taubman. “With Santa’s Flight Academy, we are using technology and innovation to bring the experience to life making each kid, or kid at heart, a central part of the story.”

Set within the North Pole, each ‘cadet’ will receive an official flight crew badge and be instantly recognized by name upon entering Santa’s Flight Academy to become an elite member of Santa’s flight crew. From there, cadets are fitted with a virtual flight suit and will partner up with a helpful elf to inspect and power Santa’s sleigh and navigate the best course for the big day. The experience culminates with a snowfall dance party and, of course, time with Santa who will greet his crew members personally by name.

Santa’s Flight Academy is free and a variety of photo packages are available for purchase and each will include a complimentary Lovepop card. The following shopping centers will host the experience from November 8 – December 24:

*The attraction opens at The Mall of San Juan and The Mall at UTC on 11/10

Though not required, customers are highly encouraged to create flight crew badges in advance of a visit online or through the center’s mobile app (for iPhone/Android). Santa’s Express Lane passes may be purchased online to reserve a designated time for the visit (at participating centers). For more information, visit the Santa’s Flight Academy event page located on each center’s website.


Taubman Centers, Inc. is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 26 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Founded in 1950, Taubman is headquartered in Bloomfield Hills, Mich. Taubman Asia, founded in 2005, is headquartered in Hong Kong.

For ease of use, references in this press release to “Taubman Centers,” or “Taubman” mean Taubman Centers, Inc. and/or one or more of a number of separate, affiliated entities. Business is actually conducted by an affiliated entity rather than Taubman Centers, Inc. itself.

Taubman Centers, Inc.
Maria Mainville
Director, Strategic Communications
Amy Grundman
Manager, Strategic Communications

Source: Taubman Centers, Inc.

Back to top
TCO 39.88
Change-0.54(-1.34%) Volume: 568,952 July 19, 2019