Taubman Launches Industry-First Navigation App in 14 Shopping Centers

03/03/2016

First-of-its-kind technology makes shopping easier and more personalized

BLOOMFIELD HILLS, Mich., March 3, 2016 – Taubman Centers today announced an industry-first mobile app has launched at 14 of its shopping centers across the U.S. The free app, available for Android and iPhone platforms, offers consumers first-of-its-kind indoor navigation technology and a host of other shopper-friendly functionality.

The app, developed in partnership with Meredith Xcelerated Marketing and SPREO, delivers step-by-step navigation and location-based marketing through Bluetooth and Wi-Fi technology. Shoppers using the app can quickly and efficiently:

  • Map It: Locate stores, restaurants and entertainment options as they shop.
  • Plan It: Plan a shopping trip in advance to navigate the mall quickly and easily.
  • Love It: Use the robust functionality to save favorite stores, receive real-time event, sales and promotion information and view seasonal fashion trends.

“Modern shoppers are all about convenience and personalization,” said Ivan Frank, director of digital marketing for Taubman. “With our new app, we are combining tech-savvy amenities with premium retail offers to provide an unmatched, easy shopping and dining experience.”

The intuitive app is powered by scalable technology and gives shoppers instant access and navigation to their favorite stores within the mall. Customers also have the option to map a route to shop a group of stores. The ‘Plan It’ functionality creates the most accessible route by listing selected stores in the shortest distance from a current location for quick and convenient shopping.

Taubman piloted the industry first indoor navigation app at The Mall at University Town Center in Sarasota which is now available for download at the following shopping centers:


Taubman shopping centers also offer several high-tech, customer-focused amenities, such as satellite visitor welcome centers, electric vehicle charging stations, free Wi-Fi, interactive touchscreen directories and charging stations for portable electronics.

ABOUT TAUBMAN

Taubman Centers is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 24 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Taubman is currently developing four properties in the U.S. and Asia totaling 4.1 million square feet. Founded in 1950, Taubman is headquartered in Bloomfield Hills, Mich. Taubman Asia, founded in 2005, is headquartered in Hong Kong.

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CONTACT:
Amy Grundman
Manager, Strategic Communications
248-258-7681
agrundman@taubman.com

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