Exclusive,
interactive Ice Palaces capture the magic of ‘The Peanuts Movie’ in theaters Nov.
6
BLOOMFIELD HILLS, Mich., Oct. 28,
2015 – To celebrate the launch of The Peanuts Movie, in
theaters everywhere on Friday, November 6, a special family-friendly holiday experience
is being offered exclusively at 10 Taubman shopping centers across the U.S.
from November 6 through December 24.
Developed in partnership with 20th
Century Fox, the iconic Peanuts characters will take center stage within unique, interactive Ice Palaces at each participating mall. The indoor holiday
displays will feature a 30-foot dome complete with falling snow, a light show
and other activities for the entire family.
“These lovable characters are
synonymous with the holidays and what better way to bring them to life than
through this memorable experience,” said Glenda Cole, vice president, marketing
and sponsorship for Taubman. “Every year our Ice Palaces provide so much
joy to families across the country and we’re certain the entire Peanuts gang will bring smiles and laughter to all who visit this season.”
“Taubman has
created amazing holiday experiences for families and kids, so it was only
natural to have the gang from The Peanuts
Movie take part to share in the joy of the season,” said Zachary Eller,
Senior Vice President, Marketing Partnerships, 20th Century Fox.
“The immersive Ice Palace program will allow Peanuts fans of all ages to
interact in a whole new way with these beloved characters.”
In addition, kids
can watch special
scenes from the new movie, create and compare their icy handprint
alongside Snoopy and Woodstock, have their photo taken with a
life-size graphic of Snoopy and his dog house and much more.
Shopping centers
will also offer the opportunity for families to visit with Santa Claus as part
of the Ice Palace experience. Those who visit Santa will receive a
complimentary gift.
From coast to
coast this holiday season, 10 Taubman shopping centers will feature the
exclusive Peanuts Ice Palaces,
including:
·
Cherry Creek Shopping Center (Denver, Colo.)
·
Dolphin Mall (Miami, Fla.)
·
Fair Oaks Mall (Fairfax, Va.)
·
Great Lakes Crossing Outlets (Auburn Hills, Mich.)
·
International Plaza (Tampa, Fla.)
·
The Mall at Short Hills (Short Hills, N.J.)
·
The Mall at University Town Center (Sarasota, Fla.)
·
Sunvalley Shopping Center (Concord, Calif.)
·
Twelve Oaks Mall (Novi, Mich.)
·
Westfarms (Hartford, Conn.)
ABOUT THE PEANUTS MOVIE
In THE PEANUTS MOVIE, Charlie Brown,
Snoopy, Lucy, Linus and the rest of the beloved “Peanuts” Gang make their
big-screen debut, like they’ve never been seen before, in state of the art 3D
animation. Charlie Brown, the world’s most beloved underdog, embarks upon
an epic and heroic quest, while his best pal, the lovable beagle Snoopy, takes
to the skies to pursue his arch-nemesis, the Red Baron. From the
imagination of Charles M. Schulz and the creators of the ICE AGE films, THE
PEANUTS MOVIE will prove that every underdog has his day. The film opens in
theaters everywhere November 6, 2015. www.peanutsmovie.com
ABOUT 20th CENTURY FOX
One of the
world’s largest producers and distributors of motion pictures, 20th
Century Fox produces, acquires and distributes motion pictures throughout the
world. These motion pictures are produced or acquired by the following
units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000
Pictures, Fox Searchlight Pictures, Fox International Productions, and
Twentieth Century Fox Animation.
ABOUT TAUBMAN
Taubman Centers, Inc.
(NYSE: TCO) is an S&P MidCap 400 Real Estate Investment Trust engaged in
the ownership, management and/or leasing of 23 regional, super-regional and
outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties
are the most productive in the publicly held U.S. regional mall industry.
Taubman is currently developing four properties
in the U.S. and Asia totaling 4.1 million square feet. Taubman, with more than
60 years of experience in the shopping center industry, is headquartered in Bloomfield
Hills, Mich., and Taubman Asia is headquartered in Hong Kong. www.taubman.com
CONTACT:
Amy
Grundman
Taubman
Strategic Communications|
248-258-7681agrundman@taubman.com